Do your participants smile when they see witty solutions in your communication tools?

I guess they do. In most situations, people like to be triggered in a positive way. If that’s what you do for your participants, you are actually strengthening your  relationship with them.

 

As a graphic designer I have always been fascinated by wit in design. Wit is a really, really valuable asset to mix into your visual communication as it directly increases the impact of your communication (and thus your relationships).

But eh, wit, what’s that?

According to Google dictionary wit means:

  1. • the capacity for inventive thought and quick understanding; keen intelligence.
  2. • a natural aptitude for using words and ideas in a quick and inventive way to create humor.

Witty means: showing or characterized by quick and inventive verbal humor.

I see a lot of AIM and GAIN by using wit in visual communication and I believe it really makes you more powerful in your communication. That’s why I have listed 7 advantages – some more surprising than others – that can encourage you to be more playful and yep, wit.

The 7 advantages of using wit in visual communication

1 • HUMOR & JOY

People are always happy when what you do or show brings a smile on their face. In fact, having a positive influence on others as a leader (one of the emotional intelligence skills), is appreciated and even necessary to keep everyone on board. Using humor to show the impossible is possible, is a great way to bring comfort and hope to situations in which people don’t see a way out or thought more was possible. You help others re-connect to their energy and you encourage them to dream beyond reality or even wilder. Now that is what opens pathways to creative solutions and moves us passed perceived barriers.

2 • REDUCES COMPLEXITY

Using wit in the designs of your flipcharts, handouts, visual aids and other visual communication materials, eliminates the non-essential from your message. People can quickly perceive and grasp the essence of your message without being overwhelmed by lots of irrelevant information. Or even worse, getting lost in a load of information out of which you let them define what is really important, essential or relevant.

3 • REVEAL THE ESSENTIAL MEANING

If you are the one sending the message out, you want to make sure others get what you mean to address. It’s your job to make sure you are understood in the way you like to be understood. Not from your participants. So don’t leave it up to them to decide which parts of your message are really relevant or essential. The faster you are able to reveal the meaning, the quicker participants will be able to verify if 1) they understand what you mean and 2) decide how they relate to that meaning themselves and 3) question that relation and possibly ask for more background to come to new insights that might change their view or relation.

‘Imam krompir’ = ‘I have potatoes’ in Slovene
Slovenian proverb for saying ‘I have luck’

2008 was the year of the potato. To build customer relations, I came up with a new years campaign all around this topic. It included a large party for clients where they were part of a potato cooking contest. The apron I designed for them had the clover growing out of the pocket, to become part of the words, revealing the meaning of the proverb and playing with the theme of the campaign.

4 • INCREASE CLARITY

By providing a clear focus on what you mean, what you want people to do or how you are navigating them, participants feel at ease because they sense your leadership and expertise. They get a sense you know what you are talking about and what you want them to understand.

5 • ORIGINAL CONCEPTS

What you show is unexpected, You didn’t get there by logic but by combining more than one concept which yet can be held by the mind at once. It’s the same thing that happens when using (visual) metaphors, giving participants a chance to relate to something known, yet unfamiliar. That specific combination helps people come to insights they could not reach before.

6 • LESS WORKING TOOLS

What you show is unexpected, You didn’t get there by logic but by combining more than one concept which yet can be held by the mind at once. It’s the same thing that happens when using (visual) metaphors, giving participants a chance to relate to something known, yet unfamiliar. That specific combination helps people come to insights they could not reach before.

7 • HIDE MISTAKES

Most of us are scared to make mistakes and not be able to cover them up before the client or participant sees it. Let go of that fear now and open yourself to bringing in wittiness into your work. I can’t tell you how many times this resolved everything for me, and sometimes even made my designs better, even in terms of bringing out more meaning. The present moment has so much to offer, you’d be surprised if only you give yourself a chance to let it surface!

Are you curious how you can bring more wit into your visual communication? 

In my next article I reveal the steps to you that will help you do that. I can already tell you that really understanding the basics, as I mentioned in my previous email, are a the main key to doing so.

To learn more during live opportunities, sign up for a current program:

France • Lyon • August 31, September 1 & 2, 2020

In English with simultaneous translation to French
For those who lead and teach with Nonviolent Communication

France • Lyon • September 4 & 5, 2020

In English with simultaneous translation to French
For those who lead & teach with Nonviolent Communication & did a minimum of 2 days of visual facilitation training

 

The Netherlands • Gouderak • September 16 & 17, 2020

In Dutch
For trainers, facilitators, coaches, leaders, teachers

My name is Mireille van Bremen and I believe that with empathy, clarity and transparency, we experience more understanding, connection, inclusion, participation, leadership, creativity and trust in our relationships, communities and society.

My clients hire me to design infographics & visual summaries, and visual tools for training or workshop purposes. My participants join the online and live visual communication programs in my Online Training Platform. My programs enable people to express themselves visually and increase the impact of their communication.

 

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